Planning Your Podcast SOP Tech

The Ultimate Guide to Launching Your Podcast – School of Podcasting


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You need to launch a podcast, and up to now, I’ve talked about how there are 27 steps to launch a podcast (you may need to learn that first). At present I need to cowl this episode from a special approach and tackle a number of the errors I’m seeing on episode 636 of the Faculty of Podcasting. In the event you missed the earlier record it was

Step 1: Decide Your Matter
Step 2: Determine when you’re podcasting solo or with cohost(s).
Step Three: Decide how you’ll podcast.
Step four: Decide the place will you podcast?
Step 5: Decide a reputation.
Step 6. Purchase the Hardware
Step 7. Purchase Software program
Step eight is buying webhosting
Step 9 is putting in WordPress
Step 10 is to get your WordPress set up able to podcast
Step 11 is making your web site look good.
12. Area Identify
13. Graphics
14. Intro Music. (elective)
15.  Media Internet hosting (in your mp3 information)
16. Manage Your Content material
17. Document Your Content material
18. Edit Your Content material
19.  Assemble Your Episode
20. Add ID3 Tags
21. Add your media
22. Write Your Present Notes
23. Copy the Media URL and Paste It Into Your Submit (elective)
24. Click on Publish
25. Set Up Tags for iTunes
26> Make Positive your Feed is Legitimate
27. Submit Your Podcast to Apple Podcasts

What’s the Aim of Your Podcast?

It’s worthwhile to know this. How will know if it is profitable? Is it a sure variety of downloads? Is it a sure variety of gross sales? Is it to place you as an skilled?

Does Your Podcast Transfer You Towards Your Aim?

So if the objective of your present is to assist construct an e mail listing, did you keep in mind to inform individuals about your listing. If it is to construct your consulting shoppers, did you point out you can be found for consulting?

Has Somebody Who Is Your Goal Viewers Given You Trustworthy Suggestions?

Have You Checked to See If You Are Distinctive?

There are no less than 5 exhibits named “outdoors the field”, and 6 exhibits named, “The Feed.” In the event you identify your present similar to a different present, not solely might you be opening the door to authorized motion, however these individuals have a head begin and you’ll have a tough time rating for that phrase.

What you NEED to Launch a Podcast

    1. Paintings: The paintings is SQUARE with a minimal dimension of 1400X1400 and a most dimension of 3000X3000. The FILE SIZE must be lower than 500 kb. Failure to satisfy these specs can get you rejected, and trigger your present to not replace, and in some instances get faraway from Apple.
    2. A Legitimate RSS feed. That feed may have an outline of your present. Together with the writer/hosts(s) of the present, classes, and an e-mail tackle. That is sometimes entered into your media host (extra on that later) or no matter software you’re utilizing to create an RSS feed
    3. A media host. I used to be a Libsyn buyer for 10 years earlier than being a buyer, however I really feel is the most effective. For different ideas on podcast media internet hosting see this publish A fast word: Avoid Anchor or some other free media hosts. I’ve seen a number of makes an attempt at free media internet hosting through the years and it all the time ends badly
    4. One revealed episode. You possibly can’t add a bunch of episodes as drafts, submit your present to Apple and different directories, and the flip a change.  Whereas many individuals will inform you to launch with Three, four, 10, 30 episodes, I am right here to inform you which you can launch with as many as you need (please notice they DO NOT mechanically obtain when somebody subscribes, your viewers must manually obtain them) however you solely NEED one.

The Podcast Launch Schedule

I see so many individuals choosing a launch date after which making an attempt to suit their podcast into it. That is like choosing a time for Thanksgiving dinner and you have by no means cooked a turkey earlier than. It’s worthwhile to have a information of how lengthy it takes to prepare dinner the hen, and likewise, you would not name everybody to the desk if the meal wasn’t executed. They might all come operating to the desk and ask, “Hey, the place’s the meals?”

I spent final week with Rob Walch the VP of Podcaster Relations at (the oldest, largest podcast media internet hosting firm – get a free month utilizing the coupon code sopfree ) and he advisable to start out submitting your present to directories ONE MONTH prematurely and I agree and right here is why:

  1. Whereas it might take Three-5 days to be listed in Apple, in some instances it takes a number of additional days for the paintings to point out up (after you’ve got been authorised) and in some instances much more, time earlier than you’re proven within the outcomes of a search
  2. You need to have your present listed in as many apps as attainable. Proper now I like to recommend Apple, Spotify, Stitcher, TuneIn, Google Podcasts, and if it is nonetheless alive Google Play Music. As I write this in September of 2018, Google Play Music is on a respirator and I might fear about it final. The rationale for that is individuals get snug with their apps and units. I exploit Overcast on my iPhone. If somebody needs me to take heed to their podcast and it is solely obtainable in Stitcher, there’s a very robust probability I’ll by no means hear their episode. It prices nothing however a couple of minutes to submit your present to those locations. I’ve acquired tutorials on learn how to do all of this on the Faculty of Podcasting

As soon as Your Prepared Decide Your Date

As soon as you’re listed within the directories, then you possibly can decide your date and begin constructing the excitement (OK, you can begin constructing the excitement once you undergo the directories).  A musician isn’t going to plan a CD launch get together (keep in mind these), or an writer will not setup a guide studying and autograph session till they’ve their merchandise of their hand. With this in thoughts, I strongly recommend you do NOT decide your date till you’re listed in all of the directories.

Train Your Viewers How To Subscribe

Do not simply inform your viewers, “I am in Apple podcasts.” SHOW THEM the way to subscribe. You possibly can take screenshots in your telephone (on an iPhone maintain down the button on the appropriate aspect of the telephone and press the house button). If in case you have an android telephone simply press the Quantity Down and Energy buttons on the similar time, maintain them for a second, and your telephone will take a screenshot. You need to information your viewers into being subscribers. That is the distinction between a clerk at Residence Depot reply the query “The place are the plastic tarps?” by saying “Isle eight” or taking me to aisle eight and placing one in my hand.  In that state of affairs, the clerk is aware of I am strolling out of the shop with a plastic tarp. You need your viewers strolling out with a subscription. If you’d like you should use a video I made that explains tips on how to subscribe to a podcast in Apple podcasts at

One factor I ought to point out right here, whereas I am assuming you’ve gotten episode(s) recorded is I additionally assume you’ve a website identify. Do you’ve got your personal web site? That is as much as you ( I like to recommend it) however at the very least have a website identify so your web site is

Did You Know Siri Can Assist You Subscribe to podcasts?

Get on Fb reside and ask Siri in your iPhone to subscribe to your podcast. More often than not she will get it proper.

Get Your Social Media Prepared To Go

Be sure to have your Twitter, Fb, Instagram, and so on able to go together with graphics, and so forth. There’s a software referred to as which enabled you to work with your folks so you’ll be able to publish a tweet on their account and so your message goes out to an enormous group of individuals on the similar time. As I write this’s having points with their web site (and should have gone out of enterprise). With this in thoughts, provide your group of pals with a pre-written tweet that they will retweet, and so on.

Get Your Angle in Examine

If you’d like your podcast to be a enterprise ultimately, then you definitely higher write a marketing strategy on how you are going to be totally different, higher, and extra profitable than your competitors. I’ll say that it takes YEARS to generate a sizeable revenue. Within the ebook “past highly effective radio” by Valerie Geller she factors out that it takes three years to construct an viewers on radio. Wil Schroter is the Founder + CEO @ say that it takes at the very least four years simply to get pointed towards an actual enterprise. In line with a submit on Amazon began in July 1994. They reported their first revenue in Jan. 2004 for the final quarter of 2003.

With this in thoughts, prepare for the lengthy haul. This isn’t a dash. It’s a marathon.

How Many Downloads Ought to My Podcast Get?

I’ve stated the equation for downloads is

Complete Worth within the Episode

Multiplied by

The full quantity of clever promotion

= Complete Variety of Downloads

Additionally, take note, it isn’t all downloads. You’ll be able to see so many advantages of podcasting. I highlight them on this podcast as a “Due to My Podcast” phase


Make certain your present is sweet. Get your audience to provide you suggestions

You solely want one episode to launch, however many individuals launch with three.

Use the suitable instruments, and ensure you are following picture tips.

Do not begin selling your present till you’re listed within the prime directories

Get everybody to SUBSCRIBE to your present when it launches

Understand it is going to take time to develop your viewers

Widespread Podcast Launch Errors

Utilizing the mistaken device for the job. Podcaster who host their media on an internet host (as an alternative of a media host), free media hosts, corporations that minor in podcast (Squarespace, Soundcloud)

Solely selling Apple. In Might 2018, 54.four % of U.S. smartphone subscribers have been utilizing a Google Android system. Apple was the second hottest smartphone working system with a 44.Three % market share. supply

Choosing a launch date a couple of days from at this time (and never figuring out the time-frame it takes)

Horrible titles of episodes ( placing the identify of the present within the title together with the episode quantity)

Overthinking every part and Underthinking the method

Not checking to see if the podcast identify is already in place.

Not figuring out tips on how to use their gear (dangerous mic method, and dangerous microphones just like the Blue Yeti, Blue Snowball, that aren’t dangerous, however you’ll want to know tips on how to use them)

Considering a “Massive launch” equals an enormous success. That is like saying an enormous wedding ceremony will result in a cheerful marriage.

Worrying about Apple charts, and new and noteworthy. Focus in your viewers, and make it simpler to work together with you as an alternative. The charts don’t ship a lot of a lift, and their validity is underneath suspicion in the meanwhile.

Score and Evaluations are good to have, however SUBSCRIBERS are the higher factor to domesticate (which is why you need to lead them)

Individuals are spamming their identify. So if I had “Faculty of Podcasting” |earn cash podcasting, Pat Flynn, John Lee Dumas that might be spam. Apple hasn’t given any

Talked about on this present

Dave on the Podcasting for Radio Dummies Present

Slick Textual content

Podcast Assessment Present

Bond Hearth Studio

Concept for Worldwide Podcast Day (9/30) See Video

Need Some Assist Launching Your Podcast?

I might love to take a seat down with you and enable you to plan your launch technique. Go to to schedule some one on one time, or Be a part of the Faculty of Podcasting