Podcast Tech

Switching Hosting Companies in Podcasting – School of Podcasting


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UPDATE 12/19/18: This publish is from 1/23/2018. Most of the actions which are described occurred in 2017. Issues might have been up to date since then.
I have been approached by the Podmio authorized staff to take away all screenshots.

As a podcast marketing consultant, I wish to attempt all types of know-how to remain knowledgeable with what goes within the area. At present I’ll speak about issues to remember whenever you transfer, methods to transfer, and why or why not you need to transfer. I even have a useful resource when you’re shifting your whole web site with out studying any code.

First the disclosure. I used to be a buyer of Libsyn.com for 10 years earlier than turning into an worker virtually two years in the past. So once I speak about Libsyn competitors, I do my greatest to maintain my Libsyn worker hat off and hold the Dave Jackson Faculty of Podcasting hat on. I even have taken additional effort to base my feedback on what occurs. Now what I feel ought to occur. I’ll make sure to inform you when one thing is an opinion and when one thing is a reality (as I do know it).

Listed here are my Up to date Standards for Podcast Media Internet hosting

  1. Do not mess with my file identify*
  2. Do not mess with my file format (bit price, ID3 tags)
  3. Give me the power to have a vast again catalog (limitless storage)
  4. Do not restrict my viewers measurement (limitless bandwidth)
  5. Do not management my feed, and make it straightforward to go away if I select to take action. I want to have the ability to put in a 301 redirect.
  6. Give me help. Ideally inside 24 hours.
  7. Cost me on your service so you possibly can keep in enterprise
  8. Give me stats so I can see what’s working. It might be good in the event that they have been correct.
  9. Help the iTunes Serial, Episodic, Season, and Episode Numbers
  10. Be IAB Compliant (please notice as of 1/2017 certification is just not in place, when it’s, I would like my Podcast Media Host Licensed)

*Some media hosts supply to inject your mp3 file with an commercial and in these situations, they cross my standards.

So if I take a look at the next media hosts

Amazon S3

Listed here are those who made the reduce




Use the coupon code sopfree to get a free month at any of those providers.

Why Would You Transfer Your Podcast to a New Media Host?

You’ve got run out of room, or in some instances, they only are not any good. For instance, Soundcloud put out two updates to their system final yr and neither one had any enhancements to their podcasting instruments. They don’t (or to the most effective of my acknowledge) even acknowledge that there are new fields out there in Apple Podcasts. Throw on prime of that, they’ve misplaced tens of millions of dollars.

Perhaps you are not proud of their service, options, and so on. Perhaps they promote you on sure options that you simply discover out later aren’t completely correct.

Perhaps you determined to host your media information in your net host and now they’re telling you that your information are taxing the servers an excessive amount of, and you’re monopolizing assets.

What Shifting To a New Podcast Media Host Will NOT Do For You

In case your present does not convey worth placing your information on a brand new media host will not make it easier to. Even when the brand new service officers extra promotional alternatives, in case your present has no worth to your listener telling extra individuals won’t show you how to develop your viewers. For those who’re shifting hosts to see in case your viewers grows, that may be a dangerous technique. Your internet hosting has nothing to do with reputation.

The Strategy of Shifting Your Podcast To a New Podcasting Host

Whereas there are delicate variations, a lot of the podcast internet hosting corporations comply with this course of

  1. They import your feed
  2. They allow you to put the –yournewfeed– tag into the NEW feed
  3. They assist you redirect your feed.

To comply with this from a listener viewpoint. You’ve got put in a “New feed Tag” into the brand new host, and on the previous host, you will have put a 301 redirect (type of like a change of tackle slip). So now you listener fires up their app, they usually see the 301 redirect and it directs the app to the brand new feed. When their app will get to the brand new feed, it says “HOWDY I’M NEW, and for probably the most half, it should replace the app to take a look at the brand new feed.

Apple recommends you allow that redirect in place for 4 weeks. Why? As a result of not everybody fires up their podcast software daily. By leaving it in place for 4 weeks, most of your viewers will get the message and their apps will replace.

In some instances, (Google Play Music, and TuneIn) you’ll have to contact them to have them manually replace your feed. You possibly can replace it your self in Stitcher.com by going into the Stitcher Companion Portal.

Redirecting Your Feed on WordPress

Please word the newfeed tag is meant to be on the NEW feed to alert apps to replace. It DOES NOT redirect your feed. So when you’re utilizing a feed based mostly in WordPress, who do you redirect it?

There’s a nice free plugin at https://redirection.me/ from John Godley who works for Automated (the individuals behind WordPress). In case you use it, please donate because it takes a number of work to maintain this replace thus far

It is tremendous straightforward. You put in the plugin, and put in your previous feed tackle, and enter your new handle and the plugin does every little thing else.

For instance, once I moved my feed for the Faculty of Podcasting from http://schoolofpodcasting.com/feed/podcast to http://schoolofpodcasting.libsyn.com/rss you need not put in your full area on your supply. My settings appear to be this

The redirect goes into place virtually immediately (you’ll have to clear the cache in your net host). You possibly can check the redirection by “going to” your previous feed (put it within the tackle bar of your browser and press enter). You need to see it redirect to your new feed. If it does not one thing is incorrect.

The Grass is Not All the time Greener on the Different Aspect: My Expertise with a Then New Podmio

I used to be contacted by an organization eager to know if I needed to check drive their new podcast internet hosting service. They said that they have been extra progressive than a number of the present internet hosting corporations. I am actually not doing this anymore (as I typically spend hours to seek out out that it isn’t a internet hosting firm that meets my standards, however I used to be informed they did). I invited the individual to return on my Ask the Podcast Coach present (12/23/17) and do a quick demo. I let the individual know I used to be a Libsyn worker, however wouldn’t be leaping down his throat or be combative. That they had a deal going, so I jumped on to check it. I needed to see these “New” options.

The corporate was referred to as Podmio. Their entrance web page had this assertion: “Podmio is world’s #1 podcasting platform that has the whole lot you want for a podcaster of any degree at an reasonably priced worth.”

Whereas he was on the present he defined how the corporate had been round for 2 months “for the again finish, and to the general public two weeks.” Once I requested concerning the declare of being the World’s #1 Podcasting Platform he said, “Once I present the options and the providers we now have you’ understand that nobody even comes near what we do. My co-host said that he thought it was a bit of deceptive to say “World’s #1 Podcasting Platform.” He replied, “As a podcast who involves the web site’s gross sales web page we have now to persuade them. ” Later he stated, “We did a beta on Redit and had virtually 500 individuals touch upon it saying that podmio has options that different rivals ought to go searching. There hasn’t been any innovation.”

I made a decision to maneuver my Podcast Rodeo present to their platform.

I had some questions and never all my info came to visit, and once I went to their ticketing system, it was obligatory that I select a class. There weren’t any classes.

Their help was fast and answered again to make use of a special ticketing system.

This once more didn’t have a drop down and stopped me from supporting my request.

So I used to be fascinated with their “new” options on the time their website was promoting dynamic advert insertion. (they’ve since up to date it present “No extra stale advertisements. The interchangeable commercial that is assured to generate income). I used to be actually on this as most corporations that provide this (Libsynpro, Omni studio) begin a $99 a month. Podmio is $47 a month (UPDATE: They’re now $19 a month). There’s actually just one drawback. For most individuals within the podcast business, dynamic advertisements are the place your internet hosting firm inserts advertisements at a spot that you simply specify. Then later should you change the add out, it swaps out the previous advert for the brand new commercial. That’s true dynamic advert insertion.

With Podmio, their advertisements solely work in your web site (the place you’ve the participant embedded) . So whenever you click on play, a window seems with the picture and hyperlink that you simply specified. Nevertheless, this add is NOT inserted into the mp3. The commercial solely works in your web site (80% of podcasts are consumed on a transportable gadget, with fairly the minority listening on the web site).

So if you end up coping with a brand new podcast internet hosting firm, chances are you’ll be discovering extra bugs. In some instances, you might discover issues lacking (Just like the Apple iTunes tags – nonetheless lacking from Soundcloud).

In coping with this new firm I discovered:

  • Their promoting function doesn’t inject advertisements into the mp3 file.
  • That they had a number of bugs to work by means of. These have been repaired.
  • Their feeds on the time have been questionable.
  • As they DO change the file identify, they do not meet my requirements for podcast internet hosting corporations (Spreaker, Blubrry.com, Libsyn, Podbean, don’t change the file identify)
  • They did refund my month-to-month cost because of the points I confronted.

I might not advocate them as a number. Once more, you could have a unique expertise as most corporations are all the time implementing new instruments and options. This expertise was from early 2017. Even once I first began utilizing Libsyn in 2005, that they had some points once they have been new.

Be Cautious with Statistic Redirects/Prefixes

In case you are utilizing a brand new firm that desires you so as to add a prefix in entrance of your media file URLs, watch out. The best way that is structured the listener goes to the corporate with the prefix, the obtain is counted and it redirects the listener to your media host (the place the obtain is tracked once more).

Because the listener goes to the primary monitoring firm, within the occasion they’ve a problem ALL of your episodes might be affected and will be unable to be downloaded or streamed.

With regard to corporations like Podtrac.com and Blubrry.com, I belief them as they’ve been within the podcasting area for years and have a confirmed enterprise mannequin. Different corporations corresponding to chartable.com at present haven’t any income streams in place and are doing issues “out of the unusual” corresponding to asking in your login and password to your Apple ID, and media internet hosting firm. This confuses me. What firm asks you to provide them the password from one other firm? For me, that’s too “outdoors the field” for me to know.

Forged.plus has had over 45,000 in VC cash they began in 2015, and studies are coming in on Fb that they’re closing their doorways.

The opposite query you may need to ask is what further stats are you getting from utilizing a 3rd social gathering? Blubrry, Podtrac, and Libsyn ship very comparable outcomes (and utilizing two stats system simply complicates issues).

Be Leary of Free Media Hosts

Proper now Anchor.fm is getting a number of consideration as they’re free, and straightforward. Nevertheless, free shouldn’t be a great enterprise mannequin.


In my 13 years of podcasting, listed here are some corporations I’ve seen come and go.

Opinion Podcasting 11/2015-10/2017 (23 months)

Audiometric.io 11/ 2012 – eight/2014 (21 months earlier than being bought by panoply and brought off the market)

Podango 9/2006 – 12/2008 (27 Months)

wildvoice.com 7/2006 – 7/2009 (36 months)

Podshow/Mevio eight/2005 – four/2014 (116 months – 38.eight million dollars spent)

mypodcasts.com 2007 – 2011 (estimated 48 months)

The typical is 45 months. Take Podshow and the 38 million they spent out of the image and that drops to 31 (which is near my typical reply of three years or 36 months)

One Different Level About Anchor.fm – If You Need Apple Stats

Inside Anchor.fm there are screenshots that specify who it’s “advisable” so that you can let Anchor submit your present to Apple Podcasts “for you.” What they do not inform you is whenever you do that, they submit it beneath THEIR APPLE ID. This implies they OWN YOUR SHOW in Apple podcasts. If you wish to see how far individuals have listened to your present, you’ll be able to’t. If you wish to see what I am speaking about here’s a video from Apple Click on Right here

Whereas Anchor has now added dynamic advert insertion, they want downloads from their clients to work. In a current research, near 60% of anchor account are inactive

Dynamic Advert Insertion Charges

It sounds nice that there are techniques that may inject ads into your episodes. In any case, you’re solely getting 300 downloads per episode and that isn’t sufficient to get a “huge” sponsor. The issue is the Dynamo system I’m utilizing from voxnest is delivering charges of $1.77 per one thousand downloads (.00177 per obtain) meaning if my episode will get 300 downloads I make .51 and for the month if I do a weekly present I’ll make roughly $2.04 for the month. Sure, that is higher than nothing however how a lot work are you placing into to putting these advertisements. What number of potential listeners tune out as a result of they do not need to hear unrelated advertisements. Typically the reply I hear about that is to have an intro, midroll, and outro add (to triple my income). This is able to imply I might make $6.12 on the finish of the month. Dynamic advertisements don’t work for almost all of podcasters as a couple of hundred downloads per episode will not pay in your media internet hosting invoice.

Perhaps It isn’t the Tech

In case your present isn’t rising, and also you need to blame it on the know-how one other technique chances are you’ll need to take a look at is taking to your viewers. See if you cannot assemble a “focus group” of listeners who will speak about your present like you aren’t within the room and offer you suggestions. Whereas some hosts are decidely higher than others, in some instances it might be the content material that’s holding again your progress.

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