New York Festivals AME Awards for Advertising and Advertising Effectiveness has announced the winners for the 2019 competition. This yr’s award-winning entries efficiently demonstrated ground-breaking solutions to difficult advertising issues with measurable results that positioned manufacturers front and middle whereas growing market share.
With a powerful 20% improve in entries this yr AME’s Grand Jury honored progressive and efficient campaigns from 25 nations around the globe. For 2019 AME awarded: the AME Better of Present (Grand Award), 1 AME Green Award, three Regional Platinum Awards, 22 Gold AME Awards, 21 Silver AME Awards and 31 Bronze AME Awards.
Happiness / an FCB alliance, Belgium was within the highlight this yr earning the 2019 AME Best of Present (Grand Award) and the AME Regional Platinum Award-Europe for “BlindMeters” for OVK / PEVR (Mother and father of Street Victims). BlindMeters.com, a geo-located platform turns Google Maps right into a textual content editor that provides perception into what number of meters you’re driving blind when texting and driving. A custom-made font stretches to the exact number of meters you miss. Over 5 million blind meters have been typed onto the platform BlindMeters.com after simply 24 hours. All National and Regional newspapers, news-sites and nationwide TV-channels coated BlindMeters.com. Resulting in hundreds of thousands and hundreds of thousands of meters of press coverage. The agency earned a further Gold for “BlindMeters” and “Behind the Numbers” for OVK / PEVR.
The ‘better of show award’ undoubtedly is the second-best thing that can happen to our ‘BlindMeters’ campaign. The perfect one clearly being saving the most important attainable variety of lives. I’m really honoured by this award. This was a huge staff effort by each the Happiness Brussels and Saigon workplaces, since all the things was carried out in-house. But special thanks out to all these mother and father who make up the ‘Mother and father of street victims’ group for his or her endless effort to assist save lives.
Chief Artistic Officer / Co-Founder, Happiness Belgium
Serviceplan Group Germany earned 2 Gold AME Awards for “Adoptify” for Tierschutzverein Muenchen e.V. The marketing campaign teamed up with Spotify to create “Adoptify” matching shelter canine with potential house owners based mostly on their musical tastes. When listening to music on Spotify, video banners recommended canine whose style in music matched the listener’s personal music decisions. Inside one week, all featured canine have been adopted. Profitable outcomes embrace press protection in over 80 nations, 70 million media impressions, earned media of 6.5 million Euros, a 340% improve in adoption enquiries and world-wide animal shelters adopting the campaign.
Heimat Werbeagentur GmbH struck Gold for “Share Your Purchase” for Share, a social food model with the assumption that everybody is prepared to offer if sharing is straightforward. With each Share product bought a portion of food, at some point of consuming water or soap is donated to a person in need. A scan using a tracking code permits shopper to see where their donations will go. Outcomes—Greater than 1 million. products bought within the first 4 weeks, the start-up ended with a total of over 6 million products bought in 2018. Media coverage and reach have been over 200 million media impressions with over 14 million EUR earned media.
Share GmbH earned the AME Gold Award for “share” for his or her launch marketing campaign that introduced the brand as the first social FMCG model to offer qualitative items for shoppers whereas providing to assist to these in want. Share was listed by Germany’s largest retailers in additional than 5000 stores, promoting over 1 million products and it turned a task model for different corporations. The World Water Day (March 22nd) “nicely challenge” was delivered to life, the place 50,000 water bottles bought resulted in share’s first consuming water properly.
ADK Taiwan was within the winner’s circle earning the AME Regional Platinum Award-Asia Pacific for “Rhythm of Love Wall” for 7-Eleven Taiwan. An interactive set up with 12 pairs of practical palms capable of creating 200,000 steady rhythms to applaud donations encouraged shopper to donate spare change. Donations have been also collected by way of the cellular web site, with user-generated content transmitted back to the set up and heard in store. Donations raised have been up 200%, resulting in a record-breaking excessive and with $9,680,000 in media impressions.
We are thrilled to know that Rhythm of Love Wall earned AME Regional Platinum Award, it’s clearly an thrilling shock to ADK group and 7-ELEVEN CSR. We now have been making an attempt to figure out a non-traditional approach which may break down the cultural and language barrier to make extra individuals understand that “do not assume any virtue trivial, and so neglect it.” So even if only donating a coin, it is going to help individuals and deserves to be encouraged. Because of AME award’s recognition, we couldn’t be happier with this end result and will hold working onerous on doing more artistic and effective issues!
Regional Chief Artistic Officer, Larger China, ADK.
McCann Health Japan earned 3 AME Gold Awards for “Washable Ebook” for Save the Cleaning soap Venture. ANGFA, a Japanese health and hygiene company was inspired to assist take the Japanese gross sales of their germicidal soap and ‘present’ the identical quantity to the youngsters of Cambodia – the place hand-washing just isn’t part of the culture. The campaign utilized employed a low-tech innovation that reworked studying into physical learning and impressed behavioral change to stop disease. Outcomes embrace 1.5 billion media impressions in 3 weeks and 18 occasions extra bars of cleaning soap gifted that projected. Reprinting is in progress for roll-out into different creating nations and Washable Guide is altering youngsters’s futures, by changing their conduct.
ADK Fortune India was honored with the AME Gold Award for “#ShutThePhoneUp” for shopper Manforce Condoms, the campaign offered thought leadership for the brand via an initiative to tell and alarm individuals concerning the perils of filming their intimate moments. Instantly protected sex had a new definition, with 50 million+ views on social platforms, it turned the most important viral video of the yr with in depth media coverage by over 50 online and offline publications and a 255% rise within the over-all YouTube subscriber base of the model.
Leo Burnett Australia’s campaign “For each bachelor and bachelorette: How we shifted the narrative around the marriage equality plebiscite” acquired the AME Gold Award for Australian Marriage Equality. The campaign showed what the ‘sure’ vote really means for same-sex couples through the use of actual wedding ceremony footage crowd sourced from same-sex couples. Results—estimated 58% of the voting public was reached (+33% above target), exceeding the target by +132% , generated a worldwide attain of 20M+, with the whole TV reaching over 2M individuals, achieved an estimated 15.3M impressions throughout social media with 4.8M social video views with protection from over 100+ publishers and news retailers praising the thought and Australian’s voted 61.6% majority to legalize same-sex marriage!
McCann New York and McCann Health New York earned the AME Regional Platinum Award-North America for “#SuperSickMonday” for shopper Mucinex. 1 in 5 (or 19% of) employed People have beforehand missed work the Monday after the large recreation, #SuperSickMonday gave America’s largest pretend sick day a proper identify. The marketing campaign drove 2,520 media placements and generated 5X earned media impressions than the initial target with reach that included 1 billion+ paid and earned PR impressions, 65M YouTube impressions,61M+ Twitter Impressions, #12 trending on Twitter, and #2 trending on LinkedIn.
It’s a very exciting achievement for the McCann & RB partnership. It’s a recognition of the eagerness and discipline with which we approached this challenge for Mucinex and a celebration of the facility of cultural insights and perfectly timed artistic. Couldn’t be any prouder!
SVP Group Strategy Director, McCann Well being New York
Publicis Sapient was honored with the AME Green Award for his or her marketing campaign “Save the Food – Part Two” for the Ad Council that raised awareness about food waste. Using film, print and OOH pieces, along with a collection of digital instruments and content material, the campaign helped individuals struggle meals waste. With 2.1 billion media impressions and $86 million in donated media, “Save the Food – Part Two” has been featured in major publications together with New York Occasions, TIME Magazine, Mashable, USA At present, NPR, Huffington Submit, National Geographic and The Guardian. Results—54% of People listed food waste as one of the nation’s prime three largest problems and Congress launched “The Meals Recovery Act” earlier this yr—a bill with over 12 measures aimed toward decreasing our food waste.
Zulu Alpha Kilo Canada was honored with 2 AME Gold Awards for “Reskinning Queen Road West” for Consonant Skin Care. To launch the new flagship location in in Toronto’s fashionable Queen West neighborhood the agency appeared for media placements that have been sudden and pursued ‘discovered OOH’ by way of guerilla takeovers and partnerships with native companies to unfold the word locally. Outcomes–Robust opening day gross sales, larger non-sale opening day sales than the 2 earlier retailer openings with 100% higher-than-average transactions and doubled projected coupon redemptions, 95% from new clients and a rise in new shoppers. The Drum, Europe’s outstanding advertising and media platform, named the marketing campaign as certainly one of “the highest five most impactful advert campaigns of 2018 up to now.”
Ketchum USA earned 2 AME Gold Awards for #CoverTheProgress for Discover Puerto Rico. The marketing campaign aimed to influence influencers demanding truthful and forward-looking media coverage on the one-year anniversary of Hurricane Maria. Barely 10 % of most disaster anniversary protection is constructive, #CoverTheProgress was 70 % constructive. In a single yr, 11,106,034,501 media impressions have been generated declaring the Island open for tourism, the protection alone generated 1 billion earned media and social impressions in a four-month span. Puerto Rico was named the #1 place to go in 2019 by The New York Occasions (“52 Places to Go in 2019” – Jan. 10).
AHLOT’s (A Greater Degree Of Thought) Canada “Hashish Curation Committee campaign” scored the AME Gold Award. AHLOT found a method round Canada’s strict restrictions for advertising cannabis and used a corporate recruiting strategy. The profitable campaign searched for five hashish specialists. Advertisements featured euphuisms like, “Do you dance with the devil’s lettuce?” displaying a head of lettuce sporting pink plastic horns concentrating on hashish customers about hiring at $50/hour. The goal for the 4-week marketing campaign was 3000 job purposes to fill 5 positions, outcomes have been 24,301 purposes and 70,245 new e mail addresses collected, as well as, 26,060,354 digital media impressions have been generated without PR and information media protection spiked with 198 pieces revealed on 6 continents.
Founded in 1994, the AME Awards honors worldwide work that demonstrates ground-breaking options to challenging advertising problems. To earn a coveted AME® Award, an entry must exhibit particular advertising objectives and goals completed by way of artistic execution and strategic planning. Entries are judged by a world panel of prime interactive and multidisciplinary marketers, media planners, strategy administrators, social media specialists, and artistic directors.